Wholesale Urbanwear • Retail Strategy • Inventory Guide
Best Hoodies and Joggers for Urbanwear Stores
In the urbanwear business, fleece is the foundation. If your shop doesn't have a strong rotation of hoodies and joggers, you're missing out on the primary "uniform" of the streets. Today's customers aren't just looking for cheap sweats; they want weight, fit, and style that stands up to daily wear.
Choosing the right inventory means balancing timeless basics with modern cuts. This guide explores the best wholesale urban hoodies and jogger sweatpants to keep your store profitable all year long.
The Power of the "Tech" Look
The "Tech-Fleece" aesthetic has moved from a trend to a permanent staple in urbanwear. These aren't your average baggy sweats. Modern shoppers look for streamlined zippers, bonded pockets, and tapered ankles.
Heavyweight vs. Lightweight Hoodies
A good urbanwear store needs both. Heavyweight hoodies (350GSM+) provide that "premium" feel that justifies a higher retail price tag. Lightweight hoodies are perfect for layering under denim or utility jackets.
- Heavyweight: Best for winter drops and high-end street branding.
- Lightweight: Essential for spring/summer evenings and "lifestyle" fits.
- Colors: Black and Charcoal are mandatory, but "Safety Orange" and "Cream" are the high-movers this season.
Why Matching Sets are Moving Faster
Selling a hoodie is great; selling a matching set is better. The "coordinated fleece" trend is massive right now. By merchandising your fleece joggers alongside matching wholesale hoodies, you naturally increase your average transaction value.
Customers love the convenience of a ready-to-wear outfit. If you buy by the case, you can offer "set pricing" that keeps your inventory moving in pairs.
Stocking Strategy: The 60/40 Rule
For most urbanwear storefronts, we recommend the 60/40 inventory split for fleece:
- 60% Core Staples: Solid blacks, marled grays, and navy blues. These never go out of style and ensure you always have stock for the "everyday" shopper.
- 40% Trend Pieces: This includes graphic prints, reflective taping, and seasonal "earth tones" like Olive and Sand.
Upgrade Your Fleece Inventory
The secret to a successful urbanwear store is consistency. When you buy by the case, you get reliable sizing and better margins, allowing you to compete with big-box retailers while keeping your "street" edge.
WholesaleUrbanwear.com: Providing the culture with high-quality bulk urbanwear since 2005. Sold by the case, assorted sizes only.